The Ask

Extend American Greetings' SmashUp digital experience into the real world for Dolly Parton's Rockstar album launch.

The Answer

Landing Gear created an AI-powered experiential activation: a custom photo booth that placed guests alongside Dolly Parton using hyper-real generative AI. Installed at the climax of a Rockstar-themed museum build, the booth delivered instantly shareable selfies.

The Impact

Celebrity and influencer guests shared the realistic AI images widely. The activation passed Dolly Parton's approval and turned a digital product into a memorable cultural moment.

• AI-powered experiential marketing
• Interactive photo booth design and fabrication
• Branded environments
• Digital-to-physical integration
• Content capture and social amplification