Scholar loved partnering with Wieden+Kennedy for the second summer in a row to bring the colorful, poppy world of Bud Light citrus flavors to life. The campaign expanded on the floating fruit peels fun! We made octopus-armed sand sculptures, a party of pool floats, and a killer miniature beach scene (complete with tiny towels)!

"The joy on this job was shooting everything practically. From puppeteering five pool floats, to sourcing vintage 70's Barbie props, and using a leaf blower on sand sculptures, we were able to capture the magic in-camera, without CG."

Scholar's compositing team ended up with 21,967 frames (that works out to 15 minutes) of beer bottles, peels and wedges to enhance, to clean-up, and to roto. The team was, as always, a bunch of champs.

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