The Ask

Transform a school bus into the ultimate teacher's lounge as a branded experiential activation.

The Answer

Landing Gear completely rebuilt a classic Bluebird school bus from the frame up. The mobile experience featured a full custom vehicle wrap, redesigned interior with spa-like lighting, cozy furniture, hand massagers, cryo masks, guided meditations — plus a custom robot arm that served Nutri-Grain bars.

The Impact

The activation earned local and trade press coverage while generating strong organic social buzz and high-performing influencer content.

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